Branding is more than just creating appealing visuals or catchy slogans – it's a collaboration of minds. Creating something that not only resonates creatively but also connects powerfully and effectively with our dreams and hopes.
A Blend of Swiss Precision and American Dynamism
Born and raised in Switzerland, at the heart of Europe, as a US-Swiss dual citizen. My life has been a rich tapestry of cultural experiences from both sides of the Atlantic. A unique blend of perspectives that has deeply influenced both my professional journey and me as a person.
A blend of practical experience, academic rigor, and a culturally diverse background shapes my approach to branding—one that is as precise and detail-oriented as it is dynamic and innovative.
My Educational Journey:
Bridging Communication and Business for Effective Branding
BA Communication Science & Media Research, and Business Administration
University of Zurich
September 2020 - January 2024
My studies in Communication Science & Media Research opened the doors to the intricate world of media and its impact on society. It taught me the art of crafting messages that resonate with diverse audiences—an invaluable skill in branding. My education in Business Administration grounded me in the fundamentals of the corporate world, from strategic planning to organizational behavior.
This dual expertise enables me to approach my work with a unique perspective: I focus on understanding what people truly need and look for ways to enrich their lives in meaningful and surprising ways. In the dynamic world of branding, I believe it is key to understand the human element behind every business challenge.
In our fast-paced world, I strive to create brand experiences that not only resonate with the current zeitgeist but also have the endurance to stand the test of time.
Awards
Honors for Bachelor's Thesis
Achieved the highest grade in Bachelor’s Thesis about improving stakeholder’s perceptions of sustainable organizations.
Award-Winning Branding Project
Created an award-winning brand in the Personal Branding and Digital Marketing course from the University of Zurich.
As a dedicated Branding Consultant and Creative Director, I specialize in offering comprehensive branding services that bring my clients' visions to life.
From the initial conceptualization to the final execution, I work closely with each client to understand their unique vision and objectives. This collaborative approach ensures that every brand strategy is not only actionable but also perfectly aligned with the client's goals.
Creative Direction
I craft branding materials that are a true reflection of your values and objectives. My process involves taking your concept and turning it into a tangible and cohesive brand identity that speaks volumes about what you stand for.
Design and Brand Identity
Market Research and Strategy
02 Account Manager / Strategist
Publicom AG
September 2022 - February 2024
Merging Academic Theory with Marketing Practice
As I navigated my academic endeavors at the University of Zurich, I simultaneously embarked on a practical journey in the marketing field where I held a pivotal role as a Marketing Manager. This dual path of theory and practice has been integral in shaping my expertise in branding and advertisement.
Account Management
Strategic Planning and Research
Media Strategy and Creative Direction
Integrating Creative and Technical Skills
03 Brand and Design Manager, Sports Marketing
Basketball Club Alte Kanti Aarau (Swiss Basketball League)
Department of Communication Science & Media Research, University of Zurich
March 2023 - February 2024
Research in Implications of Algorithms
Teaching and Sustainable Communication Practices
Data Analysis and Strategic Application
From Research to Branding
Additional Experience
05 Semi-Professional Basketball Player
Basketball Club Alte Kanti Aarau (Swiss Basketball League)
August 2019 - Present
Since August 2019, I have been an active Semi-Professional Basketball Player with the Basketball Club Alte Kanti Aarau in the Swiss Basketball League. The skills and experiences gained on the basketball court have been instrumental in shaping my professional capabilities.
Leadership
Mentorship
Sportsmanship and Work Ethic
Teamwork
Skills
Account Management: Adept at managing client relationships and project deliverables, ensuring projects are completed on time, within budget, and meet or exceed expectations.
Strategic Planning & Execution: Expertise in developing and implementing comprehensive advertising strategies, ensuring alignment with client objectives and market demands.
Creative Direction & Brand Development: Skilled in guiding the creative process from concept to execution, developing branding and advertising campaigns that resonate with target audiences.
Quantitative Research & Data Analysis: Proficient in R, SQL, and Excel, with a strong foundation in analyzing consumer data, market trends, and generating actionable insights.
Communication & Presentation: Excellent written and verbal communication skills, with extensive experience presenting strategies, insights, and creative work to clients, stakeholders, and academic audiences.
Digital Marketing: Comprehensive knowledge of digital marketing strategies, including SEO, content marketing, and social media engagement, to enhance online presence and engagement.
Design & Creative Software: Skilled in graphic design, proficient in using design software to create impactful brand identities, merchandise, and marketing materials, showcasing a strong aesthetic sensibility.
Languages
Bilingual English & German, Advanced French (B2, 8 yrs)
Certifications
Intermediate R
Data Manipulation in R
Intermediate Data Visualization in R
All issued in March 2023 by DataCamp.
Tools & Technologies
Microsoft Office Suite, Adobe Creative Cloud, Figma, R (Programming Language), SQL, HTML & CSS, SEO, SEA, CRM, Mac & Windows
